Ready to boost your online sales this upcoming holiday season?
By planning a winning marketing strategy as soon as possible, you can get one step ahead of competitors — and, more importantly, get ready to attract and convert shoppers.
So… laser in on your target audience.
What can you do for them this holiday season? What do they need? What are they looking for? And how can you show them that your online business deserves their hard-earned cash?
Lean into the holiday spirit with us as we walk you through six advanced yet simple strategies you can use to boost ecommerce sales during the festive frenzy.
Let’s take a look!
1. Widen your reach by catering to shoppers with lower budgets
Unless you solely sell luxury or low-cost items, don’t forget about appealing to budget-conscious shoppers, too.
The holiday season presents a unique opportunity for ecommerce businesses to increase sales while catering to customers who are conscious of their spending, particularly those aiming to consolidate credit card debt.
In fact, Americans owed an average of $1,249 worth of holiday debt in 2021. While 55% of shoppers still plan to take on holiday debt this year, 45% are choosing another path by focusing on spending less instead of financing their purchases.
"The holidays are still several weeks away, which means now is the perfect time for Americans to build a holiday spending budget to get a clear picture of how much they can afford to allocate toward gifts, travel, and holiday gatherings," said Paul Dilda, Head of U.S. Consumer Strategy at BMO.
An effective strategy you can use to win over people looking to minimize holiday debt is to introduce budget-friendly deals and bundled product offers. You can also offer highly discounted prices on anything that’s going out of stock soon or that you’ll be discontinuing.
These promotions appeal significantly to customers managing debt, as they’re always on the hunt for the best value for their money.
By providing high-quality products at affordable prices, your ecommerce store can meet their core needs.
This tactic not only boosts sales but also fosters customer loyalty. Budget-conscious shoppers tend to remember and return to brands that offer substantial value during peak spending seasons.
To keep up with them, encourage your budget-conscious shoppers to sign up for email updates about exclusive holiday deals. Add them to an automated email marketing series dedicated to shoppers looking for holiday season sales. This is a highly tailored yet simple way to boost ecommerce sales in your sleep.
To make the most of this tip, make sure there’s something for every spending preference on your site (unless you sell purely luxury or budget-friendly items).
For instance, if you sell skin care sets, you have options for mid-range buyers, budget buyers, and luxury buyers. You might also offer a special line for your loyal customers only.
Here’s an example of products listed in three spending categories, including items under $10, $30, and $50:
2. Batch and distribute video commercials for the entire holiday shopping season
Carve out time in your content production calendar to plan, shoot, and distribute video commercials to draw in holiday shoppers.
Batch your videos out so you can have a large collection of content to edit, trim, and schedule across your marketing platforms. Do this as far in advance as possible.
Video commercials have always been a reliable way to drive sales, but the holiday season poses an even greater opportunity for this type of content to thrive.
Christmas video commercials deeply touch the hearts of consumers.