A Forbes article predicts eCommerce growth of up to $6.913 trillion by 2024. As marketers, we all know this number will only increase from here. So, if you are trying your hand at eCommerce, you are on the right path. You may or may not have a physical store, but you must have an eCommerce si..
Image by Pavel Danilyuk on Pexels The direct-to-customer industry is indeed the fastest-growing trade in the shortest period. This market breakthrough led to rapid technological developments and shifts in shopping preferences and customer expectations. This change also significantly improved pe..
Your customers are, quite frankly, a picky bunch – and, when it comes to user experience, they rarely want to settle for anything less than the best.Over half (52%) of people say a bad mobile shopping user experience makes them lose faith in a company. 48% are annoyed by a bad mobile experien..
As businesses strive to create a strong online presence, the role of community management has become increasingly important. Effective community management involves building relationships with customers, engaging with them, and providing them with the support they need. In this article, we will..
The rise of eCommerce has brought many advantages to retail consumers, including convenience, accessibility, and affordability. However, it has also exposed businesses to new threats and risks. In today's digital age, hackers and malicious actors have access to sophisticated tools and techniques tha..
With the majority of the population shopping online in the US¹ (75%), UK² (82%) and Australia³ (80%), it’s vital to get your customer experience right so you can maximise conversions and sales. But what makes for a good experience?According to a report by PwC, speed, efficiency and ease of paym..
"A picture's worth a thousand words.""Show, don't tell."We've all heard that, right? Most people are visually oriented, so nothing can complete your e-commerce landing page better than a suitable image. Visual content grabs attention, tells stories, and evokes emotions to influence users' decisions ..
Social media has been used by billions of people worldwide to connect with their family and friends. However, it has also become an excellent way for businesses to promote their brands.Facebook, Instagram, TikTok, and Twitter are just some social media platforms people use daily. Each platform has d..
The global e-commerce market is growing exponentially yearly and is expected to reach USD 6.3 trillion in 2023. This growth has moved beyond the traditional buying model from a virtual storefront into a broader market where consumers buy from other consumers in peer-to-peer marketplaces like Etsy.So..
As a young adult, managing your finances can be daunting. Every day, there are bills to pay and expenses to consider, from rent and tuition fees to groceries and entertainment. It's no wonder that many young adults struggle with debt. According to research by the Education Data Initiative, there is ..