The e-commerce industry is thriving. Improved comfort and modification in customer behavior during the COVID-19 pandemic resulted in a getaway to online shopping. Consumers' e-commerce platform use has rapidly boosted from groceries and clothing to over-the-counter medications. With people shopping at online stores more than ever, many firms are trying to provide their customers with a smooth digital shopping experience.
Suppose you are new in the e-commerce industry or searching for ideas to increase sales through different proven techniques for your online business. In that case, you will find this post incredibly helpful as we will highlight some of those simple yet amazing hacks and guides that could enhance your conversion rate influencing your daily/monthly sales and, ultimately, your annual revenue.
Develop a Social Media Marketing Strategy
Creating a social media presence for marketing is not only about uploading content across various platforms using social media apps. To start creating your presence on social media platforms, you must map out your social media objectives, create a consumer persona after analyzing your target audience, and research your competitors.
Considering these aspects, you must choose the platforms (Facebook, Instagram, TikTok, or LinkedIn) you want to utilize and create a social media calendar. For instance, TikTok is more appropriate if your audience is teenage or younger. If your audience is mature, target professionals using platforms like LinkedIn and others.
Next, you must generate content that resonates with your brand messaging and goes with your audience. Utilizing diverse content will ensure you grab more eyes since different people like different sorts of content.
Facebook, Instagram, Pinterest, Twitter, YouTube, and Reddit are the social apps with increased conversion rates for e-commerce businesses, depending on your niche and consumer type.
Take Good Care of your Loyal Consumers
The moment our online sales freeze, we assume that our customers no longer need us and that they have fled away. Although, it's much easier to maintain and persuade customers who already are familiar with your store and products than to bring new buyers to your store.
Alex Contes, co-founder & saas expert of Reviewgrower, said, "An existing buyer spends on average more cash, puts in more products to their cart, and offers more sales conversion in each tap to your online store.
You should create marketing acts that refresh these loyal consumers' memory and make your audience feel you care for them, such as mailings with recommended products considering their prior purchases or searches on your website, information about out-of-stock products that will be launched soon, vouchers, deals, and congratulations for their birthday.”
Expand your Cross-sell and Upsell Strategies
Related products account for 35 percent of Amazon's profits. Use this rule on your website and consider delivering more information about your catalog on each product page and every shopping method.
Cross-selling requires recommending complementary products and accessories: what items do your consumers usually purchase together? What requirements can a specific product arouse? It's also beneficial to apply this technique for marketplace online sales, looking for listings and best seller products where you can display your products as related recommendations.
Upsell represents delivering a higher category product or an advancement to customers. Experts state that upselling is up to 20 times more useful than cross-selling, so you ought to constantly incorporate visual and textual schemes to provide customers with an opportunity to boost their purchases.
Encourage User Reviews
Vicky Cano, Chef & Recipe developer at Mealfan, recommends, "Working on your customer service and offering personalized responses with a fast response margin and even some settlement if some product or delivery goes wrong.
Customer reviews enhance e-commerce conversion ratios by 14%-76%. Pay attention to your consumer base and note objections that can enhance your sales: what often disappoints your customers, and how can you figure out that? For instance, many users may complain about not holding reference photographs if you sell earrings. Or, if you sell organic cosmetics, your buyers want to learn where your suppliers are established. Customer reviews are a useful information source to boost your e-commerce sales.”
Failures don't harm you, but your reaction can: consumers will be more generous to forgive you and keep shopping if you deliver a good service.
Focus on Mobile Optimization and Add a Live Chat to your Store
As an e-commerce business, brand success depends on your website performance; making it user-friendly is important to get more website visitors and assure your brand's success. Although, if you take these measures only for the desktop version of your e-commerce store and ignore the smartphone user interface, you are blowing off a sizable portion of your potential customer base.
Joe Troyer, CEO & Head of Growth of DigitalTriggers, said, “Optimizing your website to create a mobile-friendly website can improve the user experience, which will impress your customers with your brand. If visitors can easily get what they're searching for, they'll be likelier to check out their purchase. Besides this, mobile optimization can drive higher conversion rates and boost sales.”
When making your website more mobile responsive, you must work with a few key things: easy navigation, responsive design, functionality, speed, and intuitiveness. By focusing on these aspects, you can enhance the shopping experience for your customers.
Phone calls and emails have their significant place, but buyers will always gravitate to the simplicity and speed of live chat. Live chat is a buyer support technique that offers the highest consumer satisfaction rate at 73%. People will likely use live chat instead of any other communication method, making it perfect for your e-commerce platform.
Adding a function live chat to your website will let you communicate with buyers more effectively without breaking the bank.
Use Video Product Demonstrations
Hank Williams, Founder of autowiring pro, states, "In modern e-commerce, high-quality product images are a gold standard. Videos, however, are not. It provides the perfect chance to stand out without spending excessive money. Also, if you're looking for how to grow your e-commerce store on a budget, video product demos are an excellent choice.”
Unlike still pictures, you can use high-quality videos for product exploration or to show products being used in their idealized environment.
Allbirds is one of the examples of a business that catches the attention of visitors using product videos. By demonstrating dynamic videos alongside their images, they catch the shopper's attention by demonstrating the products in use.
Overhaul the Checkout Process
Optimizing your checkout procedure can lead to a 40% upgrade in conversion rates. That should sound normal, given the fact that a good number of customers bounce back during the checkout stage.
To nudge your customer to complete their transaction and increase your sales, you can follow these quick checkout tips:
You should always enable guest checkout. Yes, there is value in needing a login to finish a purchase. The prime reason for this is you get richer data. But data is of no value if you're losing sales. You should offer a login as an option but always allow guest checkout to increase conversions.
Try to minimize form fields. No one wants to fill out never-ending form fields. Hence, you need to minimize your checkout forms to the bare-bones minimum. After all, why do you need a buyer's Instagram handle or phone number?
Add a progress bar. What if you have minimized your forms, and buyers still like to catch up on their carts? Add a progress bar. It will give your consumers an idea of how long the checkout procedure will take. Hence, it will lead to an average 16% lift in sales.
Notify Customers With Powerful Email Headlines
Make the subject line of your marketing or retargeting emails powerful enough to create scarcity or urgency. Try to use strong words like the ones mentioned above. Also, try to use time-related words. Use actionable verbs in your email content. Moreover, add bright colors in the email as this grabs the attention of the potential buyers more.
An attractive headline to catch your potential consumer's attention through email is a very important tip to follow. The reason for this is your best chance to make your targeted audience open your email and ultimately encourage them to visit your website and purchase from it.
Royal Hernandez, Founder at starandlink, says, "You should never ignore the need to include headlines that effortlessly cater to the followers if you want to develop urgency to make them purchase from your eCommerce website."
Give Flash Sales on Special Occasions
The best time to offer flash sales is on special occasions or holidays like Black Friday, Christmas, Valentine's Day, Mother's Day, Thanksgiving, etc. Also, stats show that this boosts the sales of an eCommerce store even outside their peak times. Hence, offering customized discounts or deals on these events is an effective way to encourage buying.
Furthermore, you need to alert the visitors to these special deals by highlighting them on each product page. Besides, on these special events, remind your buyers about the deadline for these exclusive sales to provoke immediate action. Plus, eCommerce giants like Amazon hold Flash Sales for their consumers through a campaign called Offer of the Day or Deals of the Day. In these campaigns, some products are discounted for a day with a countdown timer linked to them.
Also, keep in mind that you should notify your customers about these occasional flash sales via social media, emails, text messages, and pages, combining them with cross-selling methods to increase revenues further.
Utilize These Top Tactics To Build The Right Sense of Urgency
Now you know a few of the best-proven strategies that you can use to generate urgency for increasing eCommerce sales. However, do not only try out these tips to attract potential customers into purchasing your products. You must try to do it by not behaving too pushy; it can turn your customers off. Plus, forcing your customer too much could nullify all your struggle to boost your conversion rate online
Furthermore, Abner Miller, Founder at Starlinkhow, said, "These strategies might work for your e-business to increase conversion for a particular period but stick to these for a while because, in this fast-paced era, you need to keep evolving with each passing day. If you want a long-lasting continuous sales increase, you must work on other important attributes of your eCommerce website.
If you are a good businessman, you need to optimize your store so that your visitors have a great time shopping there."
The Takeaway
Understanding how to boost e-commerce sales can be manageable. There are different free or low-cost alternatives to try, from making an email list to sending automated campaigns that increase sales around the clock on your behalf.
Hence, trying as many techniques as possible to boost your sales potential and knowing about the ones that impact your business is always a good idea.
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